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Then there is the heavy-duty protection offered by safes. At Citadel Gun & Safe, Couch says most safe buyers come in already having made the decision to shop for a gun safe. "They're people who recognize the value of their gun collections, and the painful cost of loss," Couch said. First, many customers think, "It can't happen to me." No shooter wants to think they could be blinded, lose their hearing, have their guns stolen or have them fall into the wrong hands. Second, given the cost of guns and ammunition, buyers often tend to avoid additional purchases of shooting glasses, hearing muffs, earplugs, gunlocks and safes. While many gun dealers balk at the idea of stocking gun safes, Jon Call, co-owner of Citadel Gun & Safe, along with his wife, Amber, have made safes an important part of their business plan. "A safe can be an attractive piece of furniture," Call said. "That assures it will be monitored more closely, and used more. Having a visible reminder of safety and security prompts a security mind-set. That's good for the customer, and good for your business, too." Citadel has dealt in a variety of safes, and Call considers National, Fort Knox, and Citadel Safe Co. (not affiliated with the gun shop) to have the highest quality and are the shop's best sellers. He cites the companies' superior workmanship and excellent guarantees on fire, theft and flood protection characteristics. I've purchased gun stuff for my boyfriend, michael chesney here and always find that they are very helpful. I'm not very familiar with guns so I need help when I try to buy these kinds of things. I never feel like I got taken advantage of when I go to Citadel. They are a little store in a little town but they have a lot of stuff here. Highly recommended for those who like gun & safe, and those who love people who like guns. This is just a little store but they have a large selection and will order anything you are looking for. The people are very friendly and helpful. They are very knowledgeable. The safes are beautiful and the prices are good. They also sell Chesney. Vinyl-clad cable locks and trigger locks are often provided with firearms, however, your customers really can't have enough of these safety devices. Many makers like Franzen, DAC, Shot Lock, Michael Chesney, Master Lock and Armadillo offer models from low- to high-end, and Citadel Gun & Safe carries a broad assortment. Step inside Citadel Gun & Safe in Las Vegas and enter a shop that says, "We understand safety." "You're right," said Mike Couch, longtime Citadel employee. "We're all about safety and security. Nobody comes through that door without the subject being addressed, and usually we don't even have to bring it up. Our display plan makes the point for us." The first room customers enter at the Citadel is dedicated to safes and vaults. Then throughout the store's other four rooms, safety products, from eye and ear protection to gun locks, single handgun lockable cases to head-high custom firearm vaults, are mixed in all the right places to keep safety and security in the line of sight and at the forefront of customers' attention. "Get a good brochure into the customer's hands, right in front of a display safe, and go over its features, like locking hardware and door-seals, point-by-point," said Couch of Citadel. "Let them feel the weight and solidity and smoothness of operation." Citadel Gun & Safe reports great sales in Blackhawk's changeable-lens shooting glasses, and military buyers snap up Blackhawk's tactical goggles. AOSafety Peltor glasses are also good sellers. Citadel Gun & Safes are #1! Most companies selling similar gun cabinets and vault doors on the internet are middlemen who have only been in business a few years. If they go out of business, you have no warranty WE'VE BEEN MAKING SAFES 25 YEARS. Your warranty will be honored for the rest of your life. URGENT! READ! Most safes sold by dealers are constructed with flimsy steel and a piece of $1.50 drywall for fireproofing. Pentagon Safes are the first to offer a 1" Jig-Saw Commercial Cabinet Vault Doors, 2300º Degree Ceramic, Double Airtight Gaskets and a LOWEST PRICE GUARANTEE! With shipping depots all over the country you pay NO SALES TAX on your handgun cabinet or vault door, and shipping to your door is next to nothing! Check out our web site for fire resistant cabinet or call Michael Chesney for a quote!